Boy Scouts of America: Montana Council

We teamed up with Pintler Group to create the ‘Log Off. Lace Up’ campaign, a two part video series to showcase the unparalleled benefits of scouting over the lure of phones and video games, inspiring youth to unplug and reconnect with nature, community, and themselves.

A few goals were key for this project:

1.) Write and craft concise stories that demonstrate the fun, educational, and active benefits to the Boy Scouts over video games and phones.

2.) Make the content enjoyable to watch for both target audiences; kids and their parents.

3,) Maintain a brand identity with style, character, look and feel, which partners seamlessly with existing content.

From Concept to Delivery, we learn, listen and guide.

When we came on board, we were given the prompts “Scouts vs Screens” and tasked with the job of writing two screenplays with feedback from the agency, and once approved produce the advertisements. This is a great example of our style of video production. We are not a contractor that shows up with no heart and soul to create a cookie cutter video. We strive to be your partner and avid listener to discover your companies mission and values to best guide you through your video production journey. On this particular project we worked with the agency and client from the initial concept, to screenwriting and executing the full production, leading to a successful on target video campaign. Our process assures that the client isn’t just getting a video, but a strategically planned video campaign that produces quantifiable results.

Brand Identity is key to connecting with your audience.

Maintaining brand identity across various video production assets is paramount for establishing a cohesive and memorable brand presence. Consistency in style, tone, and messaging reinforces brand recognition and fosters trust among consumers. When a viewer watches a video produced by your brand, they should immediately recognize it as yours, irrespective of the platform or context.

Choosing the same video production company for all your projects ensures that your brand's unique style remains intact. This consistency saves time and also fosters a deeper understanding of your brand's ethos and objectives within the production team. The relationship that develops over time allows our production company to tailor our work specifically to your brand, resulting in more authentic and effective content.

With Boy Scouts of America: Montana Council we produced a prior video illustrating the highlights of their Melita Island Camp. We perpetuated this style, look, and character in the ‘Log Off. Lace Up’ campaign.